Main mark
The SVG mark is the source for the favicon and site logo.
Brand guide
Closing Threads Brand Guide
Closing Threads turns open-ended communication into consistent, reviewable outcomes. The brand should feel clear, exact, and calm.
Logo
Use the source mark for the favicon, small logo, and main mark.
Header lockup
Use the mark with the Closing Threads name in the site top bar.
Small sizes
Keep the full shape so the line work stays clear.
Backgrounds
Use deep blue, white, and pale blue. Avoid loud color blocks.
Color
The site colors come from the SVG.
Deep blue
#01214D
Core blue
#0C6BB5
Gradient dark
#09559D
Gradient bright
#157AC3
Type
Text should be plain, direct, and easy to scan.
Sample headline
Determinism, bottled.
Voice
Say what becomes clearer.
Lead with the outcome
Messy communication becomes a consistent result people can review.
Show the Markdown
Use a short example to make the authoring format feel approachable.
Protect the machinery
Explain what goes in and what comes out, not the engine between them.
Keep the decision human
Closing Threads recommends a clear outcome. The operator chooses the action.